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A Dynamic Company with a Big Vision Fishing tackle dealers today are increasingly looking for new, innovative products that offer a good margin and are correctly marketed to ensure strong consumer demand. In addition, they require a good back-up service from a company that will stand by its products. At Sonik, our passion for designing and developing world beating fishing tackle is founded on many years of experience, both as anglers and industry professionals. By working closely with our chosen manufacturing partners, and liaising with our team of approved guides and consultants, we are confident that the knowledge and experience captured in every SONIK product will show through.